What Is a Major Distinction Between Customers Who Purchase a Product

question 12

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

• A) the cost of the product
• B) the social risk of the product
• C) whether the purchase is made after a compensatory or noncompensatory decision process
• D) whether the customers hold a very positive or weak attitude toward the product

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Definitions:

Self-serving Bias

A cognitive bias where individuals attribute their successes to personal factors and their failures to external factors, often to maintain self-esteem.

Stanford Prison Experiment

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Social Psychologist

A professional in psychology who studies how social influences affect individual thoughts, feelings, and behaviors.

Abu Ghraib

A prison in Iraq, the site of notorious abuses of detainees by members of the United States armed forces in the early 2000s.