Alternatives a Consumer Knows About Are His Evoked Set, and the Ones

question 3

True/False

Alternatives a consumer knows about are his evoked set, and the ones that he actually considers are called his consideration set.

---

Definitions:

Margin

The difference between the selling price of a product or service and its cost, or the borrowed funds used to invest in securities.

Margin Call

A demand by a broker that an investor deposits further cash or securities to cover possible losses.

Initial Margin

The initial margin is the upfront investment required when buying on margin or entering a futures contract, acting as a security deposit for the trade.

Maintenance Margin

The minimum amount of equity an investor must maintain in a margin account after the purchase has been made, to keep the position open.