Gradually Changing the Package of a Product That Depends Heavily

question 29

Essay

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors influencing forgetting allow this marketing strategy to work?

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Definitions:

Postcava

Also known as the inferior vena cava, it's a large vein that carries deoxygenated blood from the lower half of the body into the heart.

Cephalic Vein

A large vein that runs along the outer side of the arm from the hand to the shoulder, often used for intravenous injections or blood sampling.

External Jugular Vein

A vein located on each side of the neck that drains blood from the head, face, and neck into the subclavian vein.

Transverse Scapular Vein

A vein that drains blood from regions near the scapula and upper shoulder, contributing to venous circulation in that area.