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At work, Sally opens the mail, sorts it for content and need, throws away materials that she does not think are necessary, and puts the mail in three executives' mailboxes. In this instance, Sally functions as an influencer.
Information Asymmetry
A situation where one party in a transaction has more or better information than the other, leading to an imbalance of power.
Goal Displacement
The phenomenon whereby the primary goal is overshadowed by secondary goals, often leading to a shift in focus or purpose.
Resource Dependency
A theory suggesting that organizations are in constant need of resources from their environment and must manage dependencies and relations with other entities to obtain these resources.
Consumer Misunderstanding
Occurs when consumers have an incorrect perception or comprehension of a product, its benefits, or its terms.
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