When a B2B Buyer Purchases the Same Product Over and Over

question 58

Multiple Choice

When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.

• A) habitual decision
• B) straight rebuy
• C) modified rebuy
• D) new task

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Definitions:

Long-Term Memory

A type of memory storage that holds information indefinitely and has essentially an unlimited capacity.

Procedural Memories

A type of long-term memory involved in learning and performing tasks and skills, such as riding a bike or typing, which operates often without conscious awareness.

Amygdala

A structure within the brain's temporal lobe that is involved in emotional responses, decision-making, and memory processing, particularly known for its role in fear and pleasure responses.

Serial Position

A cognitive phenomenon where an individual is more likely to recall the first and last items in a series of objects or words, known as the primacy and recency effect, respectively.