Increasingly, Media Reach Audiences in More Than One Country, Such

question 11

Multiple Choice

Increasingly, media reach audiences in more than one country, such as through satellite TV that reaches multiple countries simultaneously.What is NOT a problem of advertising on these media?

• A)Because of reaching so many households, the cost is prohibitive.
• B)The product may not be available everywhere it is advertised.
• C)A company may not be able to advertise prices because they may differ among countries.
• D)The advertisement may reach countries using different languages.

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Definitions:

Learning by Doing

A theory that suggests proficiency and efficiency improve over time through practice and hands-on experience.

Regional Level

Refers to the geographical tier that encompasses localities within a larger national or international context, focusing on specific area-based initiatives or characteristics.

Smaller Firms

Refers to businesses that are relatively small in size, often characterized by fewer employees, lower annual revenues, and limited market share compared to larger corporations.

Research and Development (R&D)

is a business or government activity that focuses on the pursuit of innovation through scientific research and product development.