Examlex
The ________ is the basic governing document of a corporation which must be filed with the secretary of state of the state of incorporation.
Brand Licensing
A legal agreement where a brand owner permits another company to use the brand's name, logo, or product characteristics to manufacture and sell products.
Generic Branding
A strategy where products are marketed without a brand name, making them often cheaper than branded alternatives.
Reseller Licensing
Authorization given to a business or individual to sell another company's products.
Mixed Branding
A marketing strategy where a company sells products under its own brand name and also under a retailer's brand name.
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