Examlex
Which of the following awards is given based on the creativity of an advertisement?
Emotional Tone
The underlying mood or atmosphere conveyed or felt through communication or an environment, affecting emotional response.
REM Sleep
Rapid Eye Movement sleep, a phase of sleep characterized by vivid dreams, increased brain activity, and muscle paralysis, pivotal for memory consolidation and mood regulation.
Hypnagogic Sensations
The experiences that occur during the transition from wakefulness to sleep, including visual, auditory, or tactile hallucinations.
Paradoxical Sleep
Another term for REM (Rapid Eye Movement) sleep, during which the brain is active and dreaming occurs, but the body remains immobile.
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