6SecondABS, an Abdominal Workout Device, Runs an Infomercial That Lasts

question 71

Multiple Choice

6SecondABS, an abdominal workout device, runs an infomercial that lasts 30 minutes and demonstrates the benefits of the product. The infomercial claims that users of the product can reduce their waist and lose one size in a week when following the 6secondabs workout plan. Viewers can call the 1-800 number on the infomercial to purchase the product directly. To stimulate a sale immediately, the infomercial offers several incentives, such as a lower price and additional products, if consumers call in the "next 30 minutes." Which type of advertising is this?

• A)retail
• B)local
• C)public service
• D)direct response
• E)institutional

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Definitions:

Human Genome Project

A scientific research project that aimed to determine the sequence of nucleotide base pairs that make up human DNA, and to identify and map the genes of the human genome.

Human Genome

The complete set of nucleic acid sequences for humans, encoded as DNA within the 23 chromosome pairs in cell nuclei and in a small DNA molecule found within individual mitochondria.

DNA Molecule

A complex molecule that carries genetic information crucial for the development, functioning, growth, and reproduction of all living organisms and many viruses.

Spiral Staircase

A type of staircase that curves around a central pole, creating a helical structure.