For the Launch of a New Camera in Korea,Nikon Created

question 78

Multiple Choice

For the launch of a new camera in Korea,Nikon created a celebrity "red carpet" experience in a Seoul subway station.Commuters walked on a red carpet past a billboard filled with life-like images of photographers.When a commuter walked directly in front of the billboard,lights flashed on the board,creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters.This is an example of ________.

• A)guerilla marketing
• B)traditional marketing
• C)product placement
• D)mobile marketing
• E)advertainment

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Definitions:

Confidence Interval

A range of values, derived from the sample statistics, that is believed to contain the true population parameter with a certain probability.

Standard Deviation

A quantitative assessment of how much data points diverge from the average value in a series.

Mean Weight

The average weight calculated by summing all the weights in a dataset and dividing by the number of observations.

Confidence Interval

A confidence interval is a range of values, derived from sample statistics, that is believed, with a certain level of confidence, to contain the true value of a population parameter.