Refer to the Following Passage to Answer the Questions Below

question 135

Multiple Choice

Refer to the following passage to answer the questions below.
A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that doctors have been concerned about your weight all your life. The baby's face gradually turns into that of a woman who is attractive yet overweight, and the copy indicates that Meridia can help -just ask your doctor. Then the scene shifts, rather abruptly, to the name of the prescription medication.
-The art director wants to purchase a previously recorded image of a baby's face rather than going through the process of casting and abiding by all the regulations for working with minors. What could the art director use?

• A)pre-shot footage
• B)open footage
• C)stock footage
• D)proprietary footage
• E)dubbed footage

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Definitions:

Behavior Therapy

A therapeutic approach focused on changing negative behaviors into positive ones through reinforcement and conditioning techniques.

Undesired Behavior

Behavior that is considered unacceptable or inappropriate by society, an individual, or a specific group.

Token-economy System

A behavioral modification technique based on systematic reinforcement, using tokens as conditional reinforcement that can be exchanged for desired rewards.

Partial Reinforcement

A conditioning schedule in which a reward is not provided every time the desired behavior is performed, leading to more resistant learned behaviors.