Refer to the Scenario Below to Answer the Questions That

question 24

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Small ads for FliesRUs.com were placed on other Web pages, such as those frequented by fly fishing enthusiasts, by a Web advertising placement company. Consumers could click on the FliesRUs.com's ad, and they would be taken to the Flies-R-Us website. What type of Internet ad does this represent?

• A)pop-up
• B)banner ad
• C)minisite
• D)superstitial
• E)blog

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Definitions:

Real Reasons

The actual, underlying motives or causes for an action, which may differ from those that are stated or apparent.

Standard Communication Model

A framework describing how messages are sent and received, including components like sender, message, medium, receiver, and feedback.

Transmit Message

The act of sending information, signals, or communication from one person, device, or place to another.

Encoder

Software application that allows searching or browsing within CPT, HCPCS, ICD-9, and ICD-10 code sets, and Medicare coding guidelines.