The Michelin Man Is an Illustration That Appears in Many

question 136

Multiple Choice

The Michelin Man is an illustration that appears in many advertisements for Michelin tires.The Michelin Man,who is made of tires,represents the brand.The Michelin Man is an example of a ________.

• A) logo
• B) position
• C) brand icon
• D) brand image
• E) thumbnail

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Definitions:

Incremental Value

The additional value generated by undertaking a new project or decision, calculated as the difference between the value with and without the project.