Which Type of Internet Advertising Is Thought of as "The

question 149

Multiple Choice

Which type of Internet advertising is thought of as "the Internet's commercial," designed to work like TV ads?

• A) minisites
• B) superstitials
• C) pop-ups
• D) banner ads
• E) skyscrapers

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Definitions:

Constant Costs

Costs that do not change with the level of output or activity within a certain range.

Short-run Supply Curve

A graphical representation showing the relation between the price of a product and the quantity of the product that a firm is willing and able to sell, given fixed resources.

MC Curve

A graph that shows the relationship between the marginal cost and the quantity of output produced, typically upward sloping.

Shut-down Price

The price level at which a firm ceases its operations because the revenue received does not cover the variable costs, making it financially unsustainable to continue.