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Stan is a copywriter and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique should they use?
Internal Validity
The extent to which a study effectively demonstrates a causal relationship between variables, minimizing the impact of confounding variables.
Treatment Conditions
Describes the different circumstances or interventions applied to study groups in experimental research to examine their effects on outcomes.
Quasi-Experimental Design
A research design that lacks the full control or random assignment of experimental studies but attempts to determine cause-and-effect relationships among variables.
Nonequivalent Groups Design
A quasi-experimental study design where subjects are not randomly assigned to treatment or control groups, potentially leading to differing group characteristics.
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