A Local Business That Hires a Sign Holder to Stand

question 133

Multiple Choice

A local business that hires a sign holder to stand on the sidewalk,trying to catch the attention of passersby by promoting a special marketing event,is using ________.

• A)guerrilla marketing
• B)viral marketing
• C)product placement
• D)advertainment
• E)mobile marketing

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Definitions:

Product's Life Cycle

The stages a product goes through from development, growth, maturity, to decline in the market.

Global Talent

Refers to a pool of skilled individuals from around the world who possess the abilities and qualifications necessary to perform at a high level in their respective fields.

Low-Cost Leadership

Achieving maximum value, as perceived by the customer.

Customer Perceives

The way in which customers view or interpret the value, benefits, or quality of a product or service based on their experiences or information.