Media Buyers Must Be Aware of How Mass Media Is

question 11

Multiple Choice

Media buyers must be aware of how mass media is changing. Which of the following is NOT one of the media environment trends discussed in your text?

• A)convergence
• B)interactivity
• C)engagement
• D)social responsibility
• E)personalization

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Definitions:

Responsive Questions

Questions crafted to elicit specific information directly related to the subject or matter being discussed.

Investigation Summary

A brief report outlining the findings, methods, and conclusions of a detailed examination or inquiry into a specific matter or incident.

Attorney

An attorney, or lawyer, is a professional who is qualified to offer advice about the law or represent someone in legal matters.

Potential Court Witness

An individual who may possess relevant information or evidence and could be called to testify in a court case.