In the Case of Designated Marketing Areas (DMAs), Weak Markets

question 49

Multiple Choice

In the case of designated marketing areas (DMAs) , weak markets may be given more than their share of media weight in the hopes of strengthening the brands in these markets, a practice known as ________.

• A)investment spending
• B)pull spending
• C)push spending
• D)flighting
• E)weighting

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Definitions:

First Cause

A philosophical concept suggesting that everything has a cause, and there must be an initial uncaused cause that started the chain of events in the universe.

Always Existed

A concept referring to something that has had no beginning, and has been in existence for an infinite amount of time.

Baruch Spinoza

A Dutch philosopher of Portuguese Sephardi origin, known for his work in ethics, epistemology, and metaphysics, emphasizing monism – the idea that there is only one substance in the universe.

Pantheism

The belief that God is identical with creation. Baruch Spinoza, for example, was a pantheist. Hinduism, in some interpretations, can be construed as a form of pantheism.