Which Term Refers to the Percentage of Viewers Based on the Number

question 144

Multiple Choice

Which term refers to the percentage of viewers based on the number of television sets turned on?

• A)rating
• B)share
• C)gross rating points
• D)gross impressions
• E)impressions

---

Definitions:

MMPI

The Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology.

Lower Intelligence

Intelligence levels that are considered below the average or typical range for a population.

Reading Skills

The abilities required for interpreting written language, including comprehension, decoding, and fluency.

Grab Bars

Safety devices installed in bathrooms or other areas to assist people in maintaining balance, standing up, or maneuvering safely around the space.