The Forms That Media Buys Take Are ________ and ________

question 126

Multiple Choice

The forms that media buys take are ________ and ________.

• A)share; impressions
• B)space; time
• C)circulation; impressions
• D)ratings; share
• E)reach; frequency

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Definitions:

Enovid-E 21

A pharmaceutical preparation previously used for contraception.

Ortho-Novum

A brand of oral contraceptive pills used to prevent pregnancy.

Formalin

An aqueous solution of formaldehyde gas; commonly used as a disinfectant or preservative in medical laboratories.