Media Buyers Must Be Aware of How Mass Media Is

question 11

Multiple Choice

Media buyers must be aware of how mass media is changing. Which of the following is NOT one of the media environment trends discussed in your text?

• A)convergence
• B)interactivity
• C)engagement
• D)social responsibility
• E)personalization

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Definitions:

Planning Technique

A method or approach used in the formulation of plans to achieve desired outcomes or objectives.

Verifiable Work

Tasks or projects that can be substantiated or confirmed, often relevant in contexts where proof of performance or achievement is required.

Deliverables

Refers to the tangible or intangible outcomes that a project or part of a project is expected to produce as an agreed-upon deliverable to a customer or project sponsor.

Scenario Planning

A strategic planning method used to create and analyze different future scenarios to aid decision-making under uncertainty.