To Get Consumers to Come Back Frequently to Its Website,Amazon

question 53

Essay

To get consumers to come back frequently to its website,Amazon.com is considering developing a series of movie critics and book reviewers reviewing DVDs and books that are available to the market that week.The format is to be entertaining,with two reviewers bantering with each other during their reviews.Explain what this new Internet practice is called and why advertisers are starting to use it more often.

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Definitions:

Capital Intensive Techniques

Production methods that require a higher investment in physical capital rather than labor.

Payroll Tax

Impositions required from employers or employees, consistently based on a proportion of the payment to laborers.

Net Profits

The amount of money remaining after all operating expenses, taxes, and dividends have been deducted from total revenue.