Media Salespeople Compile Profile Information About the People Who Watch

question 45

Multiple Choice

Media salespeople compile profile information about the people who watch, listen, or read the medium in packets of information known as ________.

• A)rate cards
• B)take-aways
• C)give-aways
• D)media kits
• E)sales kits

---

Definitions:

Skills

Abilities and expertise that individuals possess, which enable them to perform tasks effectively.

Responsibilities

Duties or tasks that an individual or organization is expected to handle or carry out.

Point Manual

A document or guide that outlines a system for evaluating jobs or positions within an organization based on various criteria.

Relative Worth

The perceived value or importance of something or someone when compared with others.