Which of the Following Is a Primary Disadvantage of Viral

question 16

Multiple Choice

Which of the following is a primary disadvantage of viral marketing?

• A)The costs of viral marketing are too high for most companies.
• B)The brand associated with the viral message is usually forgotten.
• C)Marketers have little control over who receives the viral message.
• D)Viral messages are offensive to many potential customers.
• E)Viral messages are blocked by most search engines.

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Definitions:

Empirical Research

The process of collecting and analyzing data through observation and experimentation to validate or refute a hypothesis, theory, or belief.

Correlational Studies

Research methodologies that examine the relationships between two or more variables to determine if and how they are associated.

Experimental

Pertaining to a method of testing hypotheses through controlled procedures to determine cause and effect relationships.

Personality Trait

Enduring patterns of thoughts, feelings, and behaviors that distinguish individuals from one another.