Another Name for Branded Entertainment Is ________

question 4

Multiple Choice

Another name for branded entertainment is ________.

• A)advertainment
• B)viral marketing
• C)branded apps
• D)product placement
• E)guerilla marketing

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Definitions:

Misinformation Effect

A cognitive phenomenon where a person's recall of episodic memories becomes less accurate because of post-event information.

Automatic Processing

The unconscious encoding of incidental or well-learned information without conscious effort or attention.

Proactive Interference

The tendency of previously learned material to hinder subsequent learning.

Memory Construction

The process through which the brain encodes, stores, and retrieves information, influenced by perception, imagination, and other cognitive processes.