Refer to the Following Passage to Answer the Questions Below

question 113

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients.Her responsibilities include identifying specific media vehicles,such as TV programs,newspapers,magazines,or radio programs and stations for clients' advertising;negotiating the costs to advertise in them;and handling the details of billing and payment.Although one of the agency's major clients advertises primarily in magazines,the media plan calls for the use of newspaper advertising as well.
-Allison is working with a client that is preparing a national launch of a new line of packaged snacks.The client wants to maximize the reach of its marketing communication efforts.Which of the following media vehicles should Allison recommend?

• A)network television shows with low rating points
• B)network television shows with high rating points
• C)local radio shows with high share of audience
• D)local radio shows with low share of audience
• E)special interest magazines with niche audiences

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Definitions:

Back Orders

Orders for goods or services that cannot be filled at the current time due to lack of supply.

Inventory Holding Cost

Expenses incurred from storing unsold goods or materials, including storage costs, insurance, deterioration, and obsolescence.

Overtime Cost

The additional expenses incurred by a company when workers work beyond their normal working hours, usually at a higher pay rate.

Stockout Cost

The cost incurred when inventory is not sufficient to meet demand, potentially leading to lost sales and customer dissatisfaction.