When P&G Introduced Physique Shampoo,it Sent Emails to People Asking

question 64

Essay

When P&G introduced Physique shampoo,it sent emails to people asking for referrals.People referring 10 friends to the shampoo's promotional website received free merchandise and were entered into a sweepstakes to win a year's supply of the shampoo.Explain what this technique is and why marketers use it.

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Definitions:

Intelligence

Intelligence is the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, and problem-solving.

Ethnic Differences

Variations in practices, cultures, norms, and values among different ethnic groups within a larger community or society.

Arthur Jensen

A psychologist known for his work in the study of intelligence and his controversial views on the influences of race on intelligence.

Philippe Rushton

A controversial psychologist known for his research on race, intelligence, and genetic heritability.