Refer to the Scenario Below to Answer the Following Questions

question 17

Essay

Refer to the scenario below to answer the following questions.
Suzanne and Shandra,longtime friends,share a love of animals and own an animal grooming business together.They own a small fleet of RV motorhomes outfitted with comfortable dog and cat grooming stations.On-the-Go Groomer's motorhomes come to clients' homes in the metro area to provide pet services instead of requiring pet owners to come to them.Suzanne and Shandra are pleased with their success,but both feel that they are not reaching enough potential customers.So far,they have relied on local newspaper advertisements and positive word-of-mouth to generate business.Suzanne said,"We have come so far and really have a great little business going.But I think we could become much bigger with the right plans in place."
-How might Suzanne and Shandra use addressable media in a media plan for On-the-Go Groomers?

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Definitions:

Sex Chromosomes

Chromosomes involved in determining the gender of an organism, typically one pair per organism, such as X and Y chromosomes in humans.

Female

An individual of the species that is typically characterized by the production of eggs or ovum and, in mammals, possession of two X chromosomes.

Linked Genes

Genes located close together on the same chromosome that tend to be inherited together.

Independent Assortment

A principle of genetics stating that genes for different traits are distributed to sex cells (& gametes) independently of one another.