What Is the Key Difference Between Directory Advertising and Brand-Image

question 91

Multiple Choice

What is the key difference between directory advertising and brand-image advertising?

• A)Directory advertising reaches people who already know they have a need for the product or service.
• B)Directory advertising provides directions on how to use the product, but brand-image advertising does not.
• C)Directory advertising provides maps with directions on how to find the retailer's location.
• D)Directory advertising is used in the initial stages of consumer decision making regarding a purchase.
• E)Directory advertising is not as effective as brand-image advertising.

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Definitions:

Secondary Sex Characteristics

Secondary sex characteristics are physical traits that emerge during puberty but are not directly involved in reproduction, such as breast development in females and facial hair in males.

Gender Identity

An individual's personal sense of their gender, which may or may not correspond to the sex assigned at birth.

Androgyny

The blending or presence of both masculine and feminine characteristics in an individual's personality, behavior, or physical appearance.

Y Chromosome

A sex chromosome found only in males, which contains genes that are responsible for the development of male physical characteristics.