Communication Directed at an Audience That May Not Fit the Advertiser's

question 98

Multiple Choice

Communication directed at an audience that may not fit the advertiser's target market is called ________.

• A)underwritten advertising
• B)wasted reach
• C)aperture
• D)spillover
• E)clutter

---

Definitions:

IBM

A multinational technology and consulting company known for its hardware, software, and services in computing.

Corporation

A legal entity separated from its owners, providing limited liability protection, and capable of owning property, entering contracts, and being sued.

Islamic Middle East

A region predominantly influenced by Islamic culture, history, and religious practices, spanning countries in the Middle East where Islam is a major social and political force.

Western Europe

A region comprising the westerly countries of Europe, often including countries like France, Germany, the United Kingdom, Italy, Spain, and the Nordic countries.