Refer to the Following Passage to Answer the Questions Below

question 141

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-Allison learns that one magazine she is considering for P&G combines information on subscribers kept in a database with a computer program to produce magazines that include special sections for subscribers based on their demographic profiles.What is this known as?

• A)selective binding
• B)relationship management
• C)undifferentiated distribution
• D)ink-jet imaging
• E)satellite transmission

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Definitions:

Net Cash Flows

The amount of cash that is generated or lost by a business in a given time period, calculated as cash inflows minus cash outflows.

Rate of Return

The returns or deficits generated by an investment over a certain span, represented as a percentage of the initial financial commitment.

Annual Dividend

The total dividend payment a company makes to its shareholders in a year, often expressed on a per share basis.

Investor's Return

The amount of profit or loss an investor realizes on an investment, reflecting the overall performance and earnings from the investment.