What Two Figures Are Needed to Calculate CPM

question 33

Multiple Choice

What two figures are needed to calculate CPM?

• A)cost of an ad and program or issue rating
• B)cost of an ad and frequency of exposure
• C)average frequency and estimated target audience reached by media vehicle
• D)cost of an ad and estimated audience reached by media vehicle
• E)gross rating points and reach

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Definitions:

Multiple Personality Disorder

Now known as Dissociative Identity Disorder; a psychological disorder characterized by the presence of two or more distinct personality states.

Autism Spectrum Disorder

A range of neurodevelopmental conditions characterized by challenges with social skills, repetitive behaviors, speech, and nonverbal communication.

Cortisol

A steroid hormone produced by the adrenal glands that regulates a wide range of processes in the body, including metabolism and immune response.

Stress Hormone

Hormones, such as cortisol, that are released into the body in response to stress, affecting various bodily functions.