Refer to the Following Passage to Answer the Questions Below

question 120

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles.
-The bulk of P&G's television advertising is 30-second commercials that air nationwide during several different programs every day of the week.What type of television advertising is this?

• A) sponsorship
• B) participations
• C) spot announcements
• D) on-network syndication
• E) specialty television

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Definitions:

Prospect

A potential customer who has shown interest in a product or service and may be targeted for a sales pitch or follow-up.

New Prospects

Potential clients or customers who have been identified as likely to be interested in a product or service.

Replace Customers

The practice of finding new customers to compensate for those who no longer do business with a company, maintaining or growing the customer base.

Orphaned

In a business context, refers to accounts, clients, or projects that no longer have a specific person or team assigned to manage them.