When Is It Advisable to Use the Internet in the Media

question 84

Multiple Choice

When is it advisable to use the Internet in the media plan?

• A)The product is not distributed nationally.
• B)There is a need for a situational, place-based message.
• C)The target audience is difficult to reach with traditional media.
• D)The quality of image is not a factor.
• E)The plan calls to "heavy up" in certain cities or regions where sales are higher.

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Definitions:

Cross-channel Consumer

A buyer who uses multiple channels or platforms for shopping, including online, in-store, and mobile, to make purchase decisions.

Shops Offline

Physical retail outlets where consumers can buy products in person, as opposed to online shopping.

Online Consumers

Individuals or entities that purchase goods or services via the internet.

Workday Shopping

The activity of purchasing goods or services during the working hours of a typical business day.