Refer to the Following Passage to Answer the Questions Below

question 123

Essay

Refer to the following passage to answer the questions below.
Haley and Lauren, who recently graduated with MBAs, are opening a new shoe boutique called The Pampered Soul in Hattiesburg, Mississippi, which is classified as a Metropolitan Statistical Area (MSA) with more than 100,000 people. It's also home of The University of Southern Mississippi. Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall, and their primary target market will be women ages 18 to 35. They've rented a location on the main street in front of the USM campus. The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers. They have a modest budget for advertising, so they want to get as much out of it as they can.
-Haley and Lauren want to hold a special event for the USM college women in an attempt to get them into their store.Would advertising in the local newspaper be a good advertising medium to make them aware of the special event? Why or why not?

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Definitions:

Self-Service

A service delivery model where customers perform actions or access services on their own, without direct assistance from staff, such as in supermarkets or online platforms.

Automated-Service

A type of service that uses technology to perform tasks without human intervention.

Gas Stations

Retail establishments that sell fuel for motor vehicles and often offer additional services or products such as convenience store items.

Franchisor

An entity that grants the right to use its trademark, business model, and operational system to an individual or company (the franchisee) under agreed-upon terms.