Jim Was Looking for Information on Jet Skis Because He

question 30

Essay

Jim was looking for information on jet skis because he was interested in buying one.He went to the Internet and "googled" the key words jet skis.Several results were returned,and he noticed that there were several "sponsored links" to businesses selling jet skis and accessory items along the top and right side of the search results page.In fact,"Honda Jet Ski Deals" was in blue along the top,and when Jim clicked on it,it took him to Honda Motorcycle's website where he could get more information on Honda jet ski products.What is Google,and how do marketers get these "sponsored links" on the results pages?

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Definitions:

Dependent Variable

The variable in an experiment or study that is affected by changes in the independent variable.

F Test

A statistical test used to compare two variances and determine if they are significantly different from each other.

Regression Analysis

A statistical method for examining the relationships between dependent and independent variables.

Sales Data

Information collected about sales transactions, including volume, value, trends, and customer preferences.