Now That MySpace No Longer Has the Largest Market Share

question 146

Multiple Choice

Now that MySpace no longer has the largest market share in social networking, why is it still of interest to marketers?

• A)It reaches the lower income and ethnic markets.
• B)It has an older audience than Facebook does.
• C)The website has a clean, professional look.
• D)Experts predict the number of MySpace users will surpass Facebook users.
• E)It is more often used by the business community.

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Definitions:

Big Five Model

A theory in psychology that describes personality traits across five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Creative

Characterized by the ability to conceive original ideas or solutions, often resulting in innovation or artistic expressions.

Big Five Model

A framework used to measure personality traits, including openness to experience, conscientiousness, extraversion, agreeableness, and emotional stability.

Conscientiousness

A personality trait characterized by diligence, care, and attention to detail, often associated with high-performance outcomes.