The Primary Method Currently Used to Measure Consumer Response to Internet

question 149

True/False

The primary method currently used to measure consumer response to Internet advertising is hits, which are the number of times a particular site is visited.

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Definitions:

Marketing Messages

Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.

Selling Points

The most attractive features of a product or service.

Benefits

Advantages or positive outcomes that result from a particular action, policy, product, or service.