Laurie Is a College Professor Who Teaches a Course in Direct

question 87

Multiple Choice

Laurie is a college professor who teaches a course in direct marketing. She is a member of the Direct Marketing Association (DMA) , a trade association for businesses in the direct marketing industry, because it is a useful source of current information for her course. She receives direct mail offers, e-mails, and telemarketing calls from a variety of businesses that are also sent to other members of the DMA. What type of list is Laurie's name on?

• A)house list
• B)response list
• C)compiled list
• D)professional list
• E)converted list

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Definitions:

Test Model

A representation or prototype created for the purpose of conducting tests to evaluate a concept, process, or the performance of a product under development.

Glow-in-The-Dark

Describes objects or materials designed to emit light in darkness, often used in safety signs, toys, and decorations.

Concept Testing

The process used to evaluate consumer response to a product idea before it is introduced to the market.

Reverse Engineering

Involves taking apart a competitor’s product, analyzing it, and creating an improved product that does not infringe on the competitor’s patents, if any exist.