Refer to the Scenario Below to Answer the Questions That

question 63

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-What is one of the first things Bob and Larry should do to help build visibility for their website?

• A)create a blog about fly fishing
• B)enter a chat room and start talking about the great assortment, prices, and service FliesRUs.com provides
• C)register with popular search engines so that their site shows up early on the list provided by the search engine
• D)develop a fly fishing game on their website so that consumers will spend more time there
• E)develop minisites to place on popular fly fishing Web pages

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Definitions:

Confidence Interval

A range of values, derived from statistical analysis, that is likely to contain the true value of an unknown population parameter.

Margin of Error

A statistical measure that represents the amount of error in a survey's results, which indicates the range within which the true value is expected to lie with a certain level of confidence.

Reduced-Fat Cookies

Cookies formulated with less fat content than their traditional counterparts, aiming to provide a healthier snack option.

Grams of Fat

A nutritional measurement indicating the amount of fat, in grams, contained in a food item.