Explain Why Advertisers Are Interested in Social Games and Virtual

question 121

Essay

Explain why advertisers are interested in social games and virtual communities, such as FarmVille and Second Life.

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Definitions:

Competitive Parity

A strategy in which a company sets its level of marketing expenditures to match its competitors, preventing any one competitor from gaining an advantage in the market.

Objective and Task

A method of setting marketing or advertising budgets based on defining specific objectives and estimating the cost of tasks required to achieve them.

All-You-Can-Afford

A marketing or pricing strategy in which the price of a product or service is determined by the customer's ability to pay, often used in non-profit or donation-based scenarios.

Linear Forecast

A prediction method that uses historical data to fit a straight line and project future trends in demand, sales, or other financial indicators.