If an Internet User Doesn't Know a Specific Website Address

question 61

Multiple Choice

If an Internet user doesn't know a specific website address, the user can type a ________ into a search engine that will seek out all the sites that provide information on that topic.

• A)keyword
• B)password
• C)link
• D)hashtag
• E)cookie

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Definitions:

Marketing Performance Objectives

Goals set by a business to measure the effectiveness of its marketing strategies in meeting its overall objectives.

Marketing Support Objectives

Marketing support objectives are goals aimed at enhancing the effectiveness of marketing efforts, including activities designed to support sales, brand recognition, and customer engagement.

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers who have common needs or characteristics.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts these processes have on the consumer and society.