The Primary Method Currently Used to Measure Consumer Response to Internet

question 58

Multiple Choice

The primary method currently used to measure consumer response to Internet advertising is ________.

• A)hits
• B)viewers
• C)click-through
• D)unique visitors
• E)total traffic

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Definitions:

Work Sampling

A statistical technique used to estimate how much time is spent on different tasks, intended to improve efficiency and productivity.

Selection Decisions

The process of choosing from a group of candidates or options based on specific criteria to fill a role, position, or purpose.

Human Resources Department

a division within an organization focused on managing recruitment, employment, training, and the welfare of employees.

Prospective Co-Workers

Individuals who are being considered or evaluated for potential employment within an organization or team.