Runners Can Compare Performances, Set Up Profiles, and Meet New

question 57

Multiple Choice

Runners can compare performances, set up profiles, and meet new friends on Nike's Nike Plus Web site. Nike Plus is an example of a ________.

• A)search optimization strategy
• B)viral marketing site
• C)social media strategy
• D)content sponsorship program
• E)classifieds website

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Definitions:

Translation Adjustment

An accounting entry that arises when converting financial statements of foreign subsidiaries into the parent company's reporting currency, affecting comprehensive income.

Functional Currency

The currency of the primary economic environment in which an entity operates, generally the currency in which it primarily generates and expends cash.

Relative Value

A method of determining an asset's value that takes into consideration the value of similar or related assets.

Functional Currency

The currency of the primary economic environment in which the entity operates, typically used in measuring and reporting its financial results.