Because of ________, an Advertiser Can Input Key Demographic and Behavioral

question 117

Multiple Choice

Because of ________, an advertiser can input key demographic and behavioral variables, making the consumer feel like the ad is just for him or her.

• A)tagging
• B)tag clouds
• C)database marketing
• D)viral marketing
• E)privacy policies

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Definitions:

Employee Efforts

The amount of physical or mental energy workers invest in their job tasks to achieve organizational objectives.

Cognition-based

Describes processes and attitudes that are grounded in an individual's thinking, reasoning, and understanding rather than emotional or instinctual reactions.

Trustworthiness

The quality of being reliable, honest, and worthy of trust, which is crucial in building and maintaining social and professional relationships.

Integrative Bargaining

A strategy that involves both parties negotiating a win–win solution.