The Primary Method Currently Used to Measure Consumer Response to Internet

question 149

True/False

The primary method currently used to measure consumer response to Internet advertising is hits, which are the number of times a particular site is visited.

---

Definitions:

Average Cost

A method for inventory valuation that calculates the cost of goods sold and ending inventory based on the average cost of all items purchased.

Retail Inventory Method

An accounting process used by retailers to estimate inventory value by converting the retail value of inventory to a cost basis, based on the relationship between cost and retail price.

Ending Inventory

The value of goods available for sale at the end of an accounting period.

Gross Profit Method

A method of estimating the amount of ending inventory by applying the gross profit percentage to sales.