Which Term Refers to the Percentage of Viewers Based on the Number

question 144

Multiple Choice

Which term refers to the percentage of viewers based on the number of television sets turned on?

• A)rating
• B)share
• C)gross rating points
• D)gross impressions
• E)impressions

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Definitions:

Supply Chain Focus

The central attention or concentration on the management of the flow of goods and services, including all processes that transform raw materials into final products.

Profit Center

A distinct segment of a business that is responsible for generating its own revenue and profit, enabling better tracking of financial performance.

Value-Adding Activity

Any action or process that increases the worth of a product or service to customers, making it more desirable or enhancing its quality.