When Developing a Media Plan, a Planner Considers ________, Which

question 69

Multiple Choice

When developing a media plan, a planner considers ________, which include exposure to traditional mass media, word of mouth, place-based media, in-store brand exposures, and interactive media.

• A)contact points
• B)gross rating points
• C)aperture points
• D)impression points
• E)rating points

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Definitions:

Meta-analysis

A statistical method that combines the results of multiple scientific studies to arrive at a conclusion about a body of research.

Effect Sizes

Statistical measures that quantify the strength of a relationship or the magnitude of a difference between groups in research.

Binge Eating

A eating disorder characterized by recurrent episodes of eating large quantities of food, often quickly and to the point of discomfort.

Purging

The act of attempting to rid the body of unwanted calories or stress by vomiting, excessive exercise, or use of laxatives, often associated with eating disorders.