When Developing a Media Plan, a Planner Considers ________, Which

question 69

Multiple Choice

When developing a media plan, a planner considers ________, which include exposure to traditional mass media, word of mouth, place-based media, in-store brand exposures, and interactive media.

• A)contact points
• B)gross rating points
• C)aperture points
• D)impression points
• E)rating points

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Definitions:

Conservation

In cognitive development, the understanding that certain properties of objects, such as volume or mass, remain the same even when their forms or appearances change.

Egocentrism

The cognitive inability to differentiate between one's own perspective and another person's perspective.

Autism Spectrum Disorder

A variety of conditions related to the development of the nervous system, marked by difficulties in social interaction, repetitive actions, and issues with both verbal and nonverbal communication.

Stranger Anxiety

Stranger Anxiety is a common developmental phase in infants and young children where they exhibit fear or distress around unfamiliar people.