Which of the Following Is NOT a Good Tip for Creating

question 138

Multiple Choice

Which of the following is NOT a good tip for creating effective direct mail?

• A)Get the attention of the targeted prospect as the envelope comes from the mailbox.
• B)Use the word free as often as possible.
• C)Provide critical information about product use.
• D)Use an incentive to encourage a fast response.
• E)Inspire confidence, minimize risk, and establish that the company is reputable.

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Definitions:

Marginal Social Cost

An increased charge to the general public for the creation of one more unit of a product or service.

Pollution

The presence in or introduction into the environment of a substance or thing that has harmful or poisonous effects.

Marginal Social Benefit

The additional benefit society gains from consuming one more unit of a good or service.

Marginal Social Cost

The additional cost imposed on society as a whole by producing one extra unit of a good or service.