Which of the Following Is NOT a Reason Most Organizations

question 118

Multiple Choice

Which of the following is NOT a reason most organizations need a variety of ways to get their messages out to their customers?

• A)A media plan would not be able to attain the desired level of reach and frequency if it relied on just one medium.
• B)Using a number of media distributes the message more widely because different media tend to have different audience profiles.
• C)Some people reject certain media.
• D)Different media have different strengths in terms of reach and frequency.
• E)It could add exposure in less expensive media and have attractive characteristics that enhance the creative message.

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Definitions:

WAIS

The Wechsler Adult Intelligence Scale, a widely used test designed to measure a person's intellectual ability.

WISC

The Wechsler Intelligence Scale for Children, a psychological test that measures a child's intellectual and cognitive ability.

Raven's Progressive Matrices

A measure of non-verbal abstract reasoning, consisting of visual puzzles that progressively increase in complexity.

Raven's Progressive Matrices

A nonverbal group test typically used in educational settings to measure abstract reasoning and regarded as an estimation of fluid intelligence.